City management and territorial attractiveness: the case of the city of Casablanca

Abstract

The new model of city management, metropolitanisation and stricter distribution of power seems to intensify the sense of competition between cities or "territories," especially those areas that are striving to attract or charm households and companies that provide jobs and services to the population. Faced with this new situation, many local authorities, particularly regions and communes, are trying to develop their own “attractiveness”.

In effect, a territorial attractiveness for investors, namely companies of various sizes, has a positive impact on the territory in the economic, social, tourist, cultural and demographic framework. This article focuses on the impact of city management on territorial attractiveness through an exploratory study, based on a questionnaire survey of companies located in Casablanca.