HICHAM ASSYAKH; EL MAHDI JUIHER; ABDELAZIZ MESSAOUDI; HMAD OUADDI. Influencer–Brand Value Alignment and Consumer Behavior: The Role of Authenticity and Trust in Family Firms. African Scientific Journal, [S. l.], v. 3, n. 37, 2026. DOI: 10.5281/zenodo.22300083. Disponível em: https://afrsj.com/index.php/AfricanScientificJournal/article/view/2161. Acesso em: 5 sept. 2026.