Ihssan CHOUETTA, Kenza EL KADIRI, et Mohammed ELATMANI. « Customer Experience As a Driver of Differentiation in Mass Retailing: An Exploratory Quantitative Study of Customer Perceptions, Pain Points, and Loyalty Intentions ». African Scientific Journal 3, no. 38 (octobre 8, 2026). Consulté le octobre 8, 2026. https://afrsj.com/index.php/AfricanScientificJournal/article/view/2285.