RACHID Chaimae, et ECHAOUI Abdellah. « The Effectiveness of Advertising Campaigns on Social Media in Influencing Consumers Purchasing Decisions: Brand Image ». African Scientific Journal 3, no. 23 (mai 23, 2024): 1253. Consulté le mai 14, 2026. https://afrsj.com/index.php/AfricanScientificJournal/article/view/754.