Hicham ASSYAKH, El Mahdi JUIHER, Abdelaziz MESSAOUDI, Hmad OUADDI. Influencer–Brand Value Alignment and Consumer Behavior: The Role of Authenticity and Trust in Family Firms. ASJ [Internet]. 4 sept. 2026 [cité 5 sept. 2026];3(37). Disponible sur: https://afrsj.com/index.php/AfricanScientificJournal/article/view/2161