Lazaare Ghita, Ghannam-Zaim Ouaffa. Customer Experience in Marketing Research: a state-of-the-art Literature Review. ASJ [Internet]. 3 oct. 2023 [cité 26 juill. 2025];3(19):1099. Disponible sur: https://afrsj.com/index.php/AfricanScientificJournal/article/view/530