Impact of Brand Protection on Marketing Stratégies : An In-Depth Analysis of Key Success Factors


  • BEKKARI Soukaina


Mots-clés :

e-marketing, brand protection, credibility, integrity, counterfeits, e-commerce, intellectual property violations, online reputation, online environment, monitoring tools, clear communication, consistent presence


Digital marketing is a powerful discipline for businesses looking to establish a presence in the global market. However, brand protection has become an essential element in ensuring the credibility and integrity of businesses.

Brand protection and digital marketing are closely linked subjects. Businesses must not only protect themselves against counterfeits and intellectual property violations, but also take steps to protect their online reputation and ensure their marketing message is delivered consistently and authentically.

The methodological approach adopted for this article is based on an in-depth analysis of the challenges that companies face in the area of brand protection in the context of digital marketing. To do this, we conducted a comprehensive literature review, examining current online marketing trends, potential threats to brand reputation, and protection strategies implemented by various companies. We also conducted interviews with digital marketing experts and brand protection professionals to gather practical insights and real-world examples. This rigorous methodological approach allows us to present a complete vision of the issues related to brand protection in the online environment,

In this article, we explore the unique challenges businesses face when seeking to preserve their brand in the online world, while identifying the essential components of a brand protection strategy. We also highlight the importance of brand monitoring tools and clear brand communication to maintain a consistent presence in the digital marketplace.

Whether you are a small business or a large multinational, brand protection is essential to maintaining the credibility and value of your business. This article will provide you with valuable information to protect your brand in the ever-changing online environment.

Biographie de l'auteur

BEKKARI Soukaina

PhD in Economics and Management
Mohammed V University, Rabat, Morocco




Comment citer

BEKKARI Soukaina. (2023). Impact of Brand Protection on Marketing Stratégies : An In-Depth Analysis of Key Success Factors. African Scientific Journal, 3(20), 282.