Innovation in entrepreneurship at the time of covid-19: Development in economic persistence of Morocco

Abstract

The covid-19 crisis described as unprecedented has exceeded its health field while collapsing the entire global economic system. Morocco, meanwhile, has suffered very aggressive effects on both the economic and social aspects. 

The economic decline of a large number of VSEs and SMEs is mainly due to temporary and/or permanent interruption of activities.

Faced with the challenges of economic recovery, sustainable territorial economic development and the sustainability of companies in times of crisis. Innovation is essential for Moroccan companies, as well as for project leaders, especially in terms of the development of new products, processes, innovative management styles, etc. as a major lever for development.

The development of our contribution will revolve around highlighting the attractiveness territory, to study deeply the innovative intelligence of Moroccan economic actors. We will also focus on the key position of innovation at the heart of the roadmap developed by Moroccan public and private entities to overcome the effects of the crisis, strengthening entrepreneurship and ensuring the development of an economy strong regionally, sustainable, forward-looking and high value-added.