The Role and Impact of Social Media in Morocco's 2021 Elections

Abstract

Social media and the impact it has on public opinion have been discussed by various researchers. The current study investigates the role of Social Media in sensitizing Moroccan young people to participate in politics. The purpose of this study is to find out the political impact of social media on the 2021 Moroccan election when the ruling party has used media platforms to engage people to vote. To collect data from 100 university students, we choose a questionnaire based on Media System Dependency Theory. The findings indicate that social media affects the political stance as the majority of the respondents agreed that they decided to vote for a political party according to the information perceived from social media.