Digital Integration Policy And Sustainable Management Of The Sports Newspaper In Côte D'ivoire

Abstract

Since the advent of the Internet worldwide and its corollary of information 'democratisation', the number of users of this communication tool has continued to grow. Instant information, low-cost access, freedom of expression, dematerialized information - these are just some of its characteristics. The Newspaper press has found itself in a downward spiral that should inexorably lead to its programmed disappearance. The Sports Newspaper press in Côte d'Ivoire is not an exception to this rule. It is facing the challenges imposed by the digital era. Downsizing, lay-offs, bankruptcy, human resources reduction plans, takeovers, mergers and acquisitions... these are just some of the challenges now facing companies in this specialized press. The aim of this study is to examine the digital integration policy for the sustainable management of Ivorian Sports Newspapers. We used the theory of appropriation and the sociology of uses as its analytical theoretical framework.