The dynamic knowledge absorption capacity: case study, development in moroccan family and non-family enterprises

Abstract

According to Cohen Levinthal (1990) dynamic knowledge absorbing capacity (DKAC) is defined as the ability of firms to recognise new information and assimilate it with existing knowledge in order to use it for business purposes by generating competitive advantage and thus creating customer value.

Indeed, the businesses that make up our economies are of different spheres, family and non-family businesses being among them. However, in reviewing the various research studies we find that there is little research that highlights these two types of businesses.  This paper will focus on these two types of businesses, in order to focus on their CDAC and measure them closely. Therefore, our present paper highlights ARCC as a research area to be addressed with its different aspects, and a practical study based on a non-probabilistic and convenience sample of 84 Moroccan firms, divided into two categories: 42 family firms and 42 non-family firms. In order to get closer and measure concretely the degree of ARCC and its presence in Moroccan companies.